THE MISSING EMOJI SONG
During our bachelor studies at the ZHDK, we had a serious realization. There was no puking emoji. Like, how were we supposed to express our feelings during the monday lecture? So, we decided to take action. We created «The Missing Emoji Song» our need. We’ve got tons of emojis nobody even knows how to use yet the most essential one was missing.
Our video went viral, racking up over 16 million views on YouTube. Fans jumped on board, lip-syncing and creating their own versions. Even SRF Kulturplatz invited us to drop some emoji knowledge.
The impact was huge. So huge that Unicode had no choice but to wake up and finally drop the puking emoji in 2017.
Even Leo Burnett Dubai took notice and wanted to collaborate with us on a McDonald's campaign. But we thought the emails were spam, and the calls from the United Arab Emirates seemed kinda of sus to us.
McDonald's DUBAI
We created a playful campaign for McDonald’s with a unique song, that depicts a chat between friends as they consider who to invite to join them for a McChicken.
The never-ending invitation comes to life with a fun series of emojis that depict all the wonderful characters they invite, all of whom love the McChicken. To make the experience even more relatable, we designed brand-new emojis tailored for the Arabian audience, reflecting regional culture and personalities in a fun and engaging way.
The ad was published online and distributed through McDonald’s social media platforms, including Youtube, Facebook, and Instagram. A cutdown of the video was also featured on TV across the region and the song was used in radio advertising as well.
The campaign and the song were designed to entertain first, and advertise second. People were able to recognise themselves, their friends and family, and their culture, and that’s what made it sharable.
For the successful campaign, we were honored with the Bronze Award at the Dubai Lynx Awards 2017 in the category «Branded Content and Entertainment».